2011 Bajaj Discover 125cc Price Around Rs. 45K Launched in India

Bajaj Auto launched new Bajaj Discover 125cc bike with DTS-i power. Bajaj Discover 125cc DTS-i will be addition to Bajaj Discover bike family of Discover 100 and the Discover 150 models.

S.Sridhar, President Motorcycle Business, Bajaj Auto said “Although we are riding high on the success of the Discover 100 and the Discover 150, there is still a significant base of commuters who prefer an optimum combination of mileage & power. The Discover 125 is expected to cater to the unfulfilled need of the above set of commuters and spread the Discover excitement across the commuter segment,”

Country’s second largest two wheeler maker launched the DTS-i powered Discover 100 in July 2009. This strong and sporty bike offered outstanding mileage and was an instant success in a market hitherto completely dominated by Hero Honda executive bikes. It reached volumes of 80000+ per month within a year of its launch.It next launched the Discover 150 in May 2010 which gave the Indian consumer an opportunity to own a 150cc commuter at an affordable price. This flanking strategy against its major competitor has given instant results with another 35,000 bikes being contributed by this powerful variant.

Bajaj Discover 125cc Price in India:

Bajaj Discover 125cc price at Rs. 45,500/- (ex-showroom, Delhi) and will be launched in phase-wise manner across the country.

New Bajaj Discover 125cc Bike Coming Soon

Greetings! Here is a piece of news that will certainly bring some questions on Bajaj because the company is again set to roll out Bajaj Discover 125 next month i.e. in April. According to the news, Bajaj will launch the bike in coming month. One can just say that they are coming up with nothing but variants of Discover.

Bajaj Discover Price in India:

Bajaj Discover 125cc Drum brake version – Rs.44,000

Bajaj Discover 125cc Disc brake version - Rs.47,000

Bajaj Discover 150cc – Rs.48,000!

According to the market conditions, Bajaj doesn’t want people to lose sight of their one of the best selling bikes and thus they are rolling its variants time and again. The company wants to take advantage of Discover’s popularity and one may expect lot more variants from them in future.

Bajaj Discover 125 is going to be launched in two variants i.e. a cheaper drum brake variant and another variant that sports a disk brakes. The cheaper drum brake version is expected to sell around 44,000 INR and the other with discs will be priced around 47,000 INR. Well, as you can see that there is not much of a difference between the two expect the brakes part and thus in my opinion the company might have to rework their pricing system. The pricing policy of the company needs a serious reworking because the Discover 150 sells at 48,000 INR. After these two versions come up, Bajaj will have many variants of the same bike; this will be confusing for people to come to a conclusion.

News has it that, the all new Discover 125 will have a sub brand that will be independent of Bajaj. This re-branding is Bajaj’s long time strategy to set different brand names for Pulsars and Discovers because they are so successful in the market.

Yet another interesting fact associated to the launch is that the company is looking to push Discover sales to 1.65 lakh units by mid 2011-2012. To sum up the whole scenario, Bajaj wants to double its Discover sales and set it as a separate brand and thus they are rolling out Discovers time and again.

Source: bikeadvice.in

New Bajaj Avenger 220cc Price, Features, Specifications

Bajaj Auto Ltd (BAL), India's fastest growing automobile company and the pioneer of performance biking, today launched the new 220cc Bajaj Avenger DTS-i. With the launch of this bike Bajaj Auto's R&D team has yet again delivered a bike with a decisive riding experience.

The new Bajaj Avenger boasts of not only a larger capacity engine but also great performance statistics like more power of 19.03 Ps and torque of 17.5 Nm. The bike also comes with a DC circuit that gives it a constant light beam at all riding speeds. Further improvements like dual density seating, battery charge level indicator on the tank, maintenance free battery etc. have been made to provide greater comfort and ease for cruising along the winding highways. The bike now also has a DC ignition system with low trigger start rpm to ensure easy button start.

Commenting on the launch, S.Sridhar, President (Motorcycle Business) Bajaj Auto, said: "I am very pleased to showcase the 220cc Avenger DTS-i. The journey that our R&D team started few years ago continues its forward march and today we have further enhanced the pleasure of riding a genuine cruiser bike. It is a tribute to bikers who appreciate a technologically superior and stylish product and a ride experience different from any other."

Added Mr. Milind Bade, GM Marketing, Bajaj Auto: "Our internal research suggested that bikers are looking for more power. Yes while they ‘Felt like God' while riding the Avenger, yet they preferred more power. The long-and-low new Avenger 220 now has everything from power and performance to comfort, to fully realize the dreams and aspirations of this motorcycle consumer."

The 220cc Avenger DTS-i is an outcome of Bajaj Auto's Research and Development (R&D) acumen. Priced at Rs 69000/- ex-Delhi showroom, the 220cc Avenger DTS-i has been launched with a stepped up warranty of 18 months.

With the new souped-up Avenger joining the immensely successful Pulsar range, Bajaj's stranglehold of the Premium motorcycle segment will be further strengthened.

Bajaj Avenger 220cc Price in India: Rs 69000/- ex-Delhi showroom

Bajaj Avenger 220cc Features & Specification:

Engine
Type	4-stroke, single cylinder, DTS-i, air cooled with oil-cooler
Displacement (cc)	219.89
Max. Power (Ps @ rpm)	19.03 @ 8400
Max. Torque (Nm @ rpm)	17.5 @ 7000
Starting	Electric
Chassis
Suspension Front	Telescopic
Rear	Hydraulic Shock Absorber
Brakes Front	Disc, Dia. 260 mm
Rear	Drum, Dia. 130 mm
Tyre Front	Tubetype Unidirectional - 90 / 90 x 17"
Rear	Tubetype Unidirectional - 130 / 90 x 15"
Fuel tank capacity	14 liter full
	3.4 liter reserve
Dimensions
Wheel base (mm)	1475
Ground Clearance (mm)	169
Kerb weight (kg)	154.5
Electricals
Battery	12V, 9Ah
Head lamp	60 / 55W
Horn	12V, 30W

Source: Bajaj Auto

Bajaj Motorcycle Report: Records Highest Sales in June 2010

Bajaj Auto Ltd has announced the sales figures for June 2010.

Highlights:
- Production constraints limited sales. 2. The new Discover 150 sold 20,000 units.
- RE 445 M will be launched in July 2010 for the suburban/ rural markets.
- June 2009 sales include 526 scooters.
- Export sales continue to be ahead of plan

Highlights:
- Motorcycle capacity of 300,000 units/month is expected to go on stream from July 2010.
- 3-Wheeler capacity of 35,000 units/month is expected to go on stream from July 2010.
- Apr-June 2009 sales include 1,693 scooters.
- Export sales momentum is expected to continue

Source: Bajaj Auto India Ltd

Bajaj Bikes Launched New Bajaj Discover 150cc @ Rs. 46000 in India

Riding high on the success of 100cc Discover DTS-Si and to strengthen its presence in commuter segment, Bajaj Auto today launched the new Discover 150. With the promise of "More Excitement per Litre", this new model is all set to thrill riders with an exciting ride feel, exciting features as well as exciting mileage and value proposition. The Discover 150 is the first bike in the ‘Commuter Sports’ segment which offers the utility of a commuter bike combined with the performance, style and features of a sports bike to bring in a renewed passion for biking.

The New & Powerful 150cc 13 PS DTS-i engine not only delivers outstanding power and pickup at the slightest twist of the wrist but also ensures excellent on-road mileage of 65 kmpl - equal to most other 100cc’s. Bajaj R&D has really toiled to bring two opposites together i.e. mileage and power. Never before has any bike delivered such true 150-cc performance with a fuel efficiency to keep the customer smiling all the way.

The new Discover 150cc has also been loaded with exciting premium features such as:
* 5 speed gear-box for superior performance
* Electric Start as a standard for quick hassle free starting
* Nitrox Suspension for highest level of comfort even on rough roads.
* Disc-brake
* Wider-rear tyres for better road grip.

Commenting on the launch, S. Sridhar, CEO (2 wh), Bajaj Auto said, "Discover 100 took market by a storm with its launch last July. In this short span of time the Discover 100 is already one of the largest selling models in the motorcycle market with current volumes averaging 75,000 pm. With the new Discover 150, we are instilling a fresh momentum and adding riding excitement to the overall Discover portfolio.

He further added that the new Discover is all set to be a pleasure to the commuter’s pocket both in terms of purchase as well as operating cost.

Discover 150 comes at an amazing prices of Rs. 46,000/- (ex-showroom price, Delhi) and will be launched in a phase-wise manner across the country. The bike is future proof as it adheres to the latest BS III emission norms.

Discover is one of the largest selling brands in the Indian motorcycle market with more than 650,000 owners of Discover 100 bikes in a short span of time. For the financial year 10-11, Bajaj Auto has a sales target of 4 million vehicles including 3.6 million motorcycles, consisting of largely the Discover and Pulsar range.

Technical Specifications:

Engine	Type	DTS-I, 4 Stroke, Natural air cooled
	Displacement	144.8 cc
	Max. Net Power	13.0 PS @ 7500 rpm
	Max. Net Torque	12.75 Nm @ 5500 rpm
Suspension	Rear	Nitrox, Wheel travel 110 mm wheel travel
Brakes	Rear	130 mm Drum Brake
	Rear	100/90*17"
Tyres & Wheels	Wheels	Aluminium Alloy Die Cast
Fuel Tank	Reserve	2.3 litres, Usable reserve 1.5 litres
	Ground Clearance	165 mm
Dimension &Weight	Kerb Weight	121 Kg
	Headlamp	35/35 W
Electricals	Tail lamp	LED Type

Source: Bajaj Auto India

New Bajaj Platina 125cc Launched By Bajaj Auto; Price @ Rs 36000

India's second largest bike manufacturer, Bajaj Auto launched the new Bajaj Platina 125cc Bike at an extremely aggressive price with nice features.

New Bajaj Platina 125cc comes at a price of Rs. 36,000 (ex-showroom, Delhi). new Bajaj Platina comes with an electric start & 5-speed gear box. This new bike has also some cosmetic changes and gets brand new body graphics as well.

Mr. S Sridhar, CEO (Two Wheeler), Bajaj Auto Ltd, said, "The new Platina 125cc is a workhorse with premium features like Electric Start and 5-Speed gear box as standard. This bike makes for easy commuting even on rough roads and provides an amazing value for money package."

This new Bajaj Platina 125cc bike will surely boost sales of Bajaj Auto.

Bajaj Pulsar 135LS: 2nd Largest Selling Bike for Bajaj

Bajaj’s latest offering the Bajaj Pulsar 135 LS, has become the 2nd largest bike in Performance segment within 100 days of launch. The Bajaj Pulsar 150cc is the number one brand in the performance segment currently with 26,000 unit sales on an average per month. Hence, in the performance segment both the no 1 & 2 positions are held by models in the Pulsar range.

The all new Pulsar 135 LS is selling around 25,000 vehicles every month and has boosted the volumes of the Pulsar family to 60,000 numbers per month in the domestic market. The bike has helped Bajaj Auto to completely dominate the Performance segment.

S. Sridhar, CEO-2Wh, Bajaj Auto said “Overwhelming appreciation by the college youth has contributed in achieving this landmark for us. This can be attributed to the Pulsar 135’s cutting edge technology combined with great looks and features. The highly encouraging performance of Pulsar 135 LS will surely allow us to reach our goal of selling one million Pulsar vehicles by FY 10-11.”

The Pulsar 135LS, where LS stands for Light Sports, is the ‘first of its kind’ bike in the country. It retails at (Rs.53,000 ex-showroom Delhi). The Pulsar 135LS is powered with a state of the art 4-valve DTS-i engine delivering 13.5 Ps power. With its chiseled lines and aggressive stance, a sporty split-seat, aluminum clip-on handlebars and a host of other features this 135cc Pulsar delivers a power packed performance. The light kerb weight of only 122 kg gives it a great Power-to-weight ratio of 110.6 Ps/tonne to make it optimum balance of agility and comfort to maneuver hustle-and-bustle of urban traffic.

Source: Bajaj Auto India

5 Lakh Bajaj Discover DTS-Si Sold in 225 Days by Bajaj Bikes

Bajaj Auto new offering in the 100cc segment, the Discover DTS-Si, has sold a record 500,000 numbers in 225 days of its launch. The bike which was launched in July 2009 has ossibly set a new benchmark for any bike to reach a record 500,000 numbers within the shortest span of time. It has also attained the leadership in states like West Bengal and entire North East region by becoming the highest selling brand in the overall two-wheeler category.

The company has already ramped up the production from current 75,000 units to 1 lakh units per month to meet the overwhelming demand. This super-fuel-efficient bike gives an on-road, mileage of 80 km/litre on account of the ‘Digital Twin Spark - Swirl induction’ version 2.0 engine series that powers the bike.

According to Mr. S. Sridhar, CEO-2Wh "We have been overwhelmed with the response.In fact we were unable to meet the demand in February and there was a stock-out situation in some dealerships. The twin uccesses of the 100cc Discover DTS-Si and also the recently launched Pulsar 135 LS has boosted our marketshare to 27.3 % in February 2010."

The Bajaj DISCOVER DTS-Si Electric start comes in five colors at an attractive price of Rs. 41736 (Ex- Showroom Delhi)

Source: Bajaj Auto India

Bajaj Auto Now Become 'Bharat Stage III' Norms Compliant

Bajaj Auto India's leading two & three wheeler manufacturers has already become Bharat Stage III (BS III) compliant. The BS III norms are applicable for the vehicles manufactured on and from 1st April 2010 throughout India. However, Bajaj Auto has already started manufacturing vehicles as per the new emission norms.

Emissions standards are requirements that set specific limits to the amount of pollutants can be released into the environment. As per the Bharat III norms for two wheelers, the Carbon Monoxide (CO) and Hydrocarbons plus Oxides of Nitrogen (HC+Nox) emission have to be brought down from 1.50 (g/km) to 1.0 (g/km) from April 2010.

According to S. Sridhar, CEO, Two Wheelers, Bajaj Auto,"We have been working on getting BS III compliant from a long time. Over the years our R&D team has allowed us to stay ahead of the learning curve and even this time the team has ensured that every product that we manufacture meets the new norms."

The Bharat Stage III norms, were notified by Government of India on recommendation by Dr R.A. Mashelkar committee for the control of pollution in the country. The norms will be applicable in all across the country.

Courtesy: Bajaj Auto India

Bajaj Bikes Released Q3 Auto Results for FY10

A meeting of the Board of Directors of Bajaj Auto Limited was held today to consider and approve the results for Q3 / FY10

3rd quarter surpassed the records set by the company in the 2nd quarter of FY10 This quarter witnessed:
• "Highest" ever motorcycles sold – 711,991 vehicles
• "Highest" ever three-wheelers sold – 96,167 vehicles
• "Highest" ever exports – 273,902 vehicles
• "Highest" ever turnover – Rs. 3331 crores
• "Highest" ever operating profit – Rs. 688 crores
• "Highest" ever Net profit – Rs. 475 crores
• EBITDA margin – at record 22%

Highlights for the quarter:
• Motorcycles 72% to 711,991 v/s 414,039 in Q3 / FY09
• Three-wheelers 25% to 96,167 v/s 76,637 in Q3 / FY09
• Exports 27% to 273,902 v/s 215,233 in Q3 / FY09
• While turnover 55% to Rs. 3331 crores, Net profit nearly tripled to Rs. 475 crores as against Rs. 164 crores in Q3 / FY09 - 189%
• Profit from operations 151% to Rs. 688 crores
• Operating EBITDA Margin – 22% as against 14.5% in Q3 / FY09 and 22% in Q2 / FY10

Sales in numbers

• During the quarter, motorcycle sales for the company surged 72% as against industry growth of 37%, reflecting the astuteness of the company’s brand-market mix strategy
– The Pulsar brand clocked an average of 50,000 numbers per month. Launch of the all new Pulsar 135 LS should enable the Pulsar to be a million units / year brand
– The Discover DTS-Si is today "India's fastest growing bike". Since its launch, cumulative sales have crossed 350,000 numbers

• Riding this growth momentum, domestic market share for the company has improved from 22% in 2008-09 to 27% in Q3 / FY10. The Pulsar 135 LS should further improve this market share
• Strategy to focus on the "bigger and sportier" motorcycles has enabled the company to grow its market share without compromising on profits – EBITDA margins maintained at record 22%
• Commercial vehicle sales have continued to grow across in-city and semi-urban markets. The company witnessed a growth of 56% in domestic sales
• The company has launched, in January 2010, upgraded versions for its entire range of three-wheeler passenger carriers
• The quarter also witnessed the highest ever exports. Exports, for November 09 alone were in excess of 98,000 units, highest ever for the company. Tabled below are the export numbers.

Operating Results
Margins: This quarter witnessed an increase in cost of raw-material and components. Material, as a % to operating income, rose sequentially from 66.2% in Q2 / FY10 to 68.5% in Q3 / FY10. However, due to higher volumes – resulting in leveraging of fixed cost, effective cost management and focused sales promotional activities, operating EBITDA margin was maintained at 22% during Q3 / FY10

Cash and cash equivalents: Strong operating margins together with efficient working capital management has resulted in surplus cash and cash equivalents of Rs. 2,625 crores as on 31st December 09 as against Rs. 933 crores as on 31st March 2009.

Courtesy: Baja Auto Ltd