By Jim Henry | September 17, 2010
Americans need to stop thinking of Hyundai (HYMLF.PK) as a funny little Korean car brand, because it’s growing like crazy in the United States and it’s a serious player globally.
Hyundai Motor Co., which controls both the Hyundai and Kia (KIMTF.PK) brands, has grown in the past few years to become the fifth largest automotive company in the world, behind Toyota (TM), General Motors, Ford (F), and Volkswagen (VLKAY.PK), but ahead of Honda (HMC) and Nissan (NSANY.PK).
U.S. sales for the Hyundai brand this year were up 17 percent through August to 363,491, according to AutoData. Kia sales were up 9.7 percent to 237,954. Combined, the total of just over 600,000 year to date is ahead of Nissan North America, which includes the Nissan and Infiniti brands. That puts Hyundai and Kia combined on a pace to be among the Top 6 volume sellers in the U.S. market for 2010.
Hyundai recently announced it’s building a new, $150 million U.S. headquarters in Fountain Valley, Calif., Hyundai’s U.S. home since the brand was introduced in 1985. Hyundai is already a major presence in the United States, including a Hyundai factory in Montgomery, Ala. that’s been building cars since 2005, and a Kia factory in West Point, Ga., that started building cars in early 2010.
Read More: http://www.bnet.com/blog/auto-business/hyundai-outsells-nissan-in-us-you-can-8217t-really-call-it-an-oddball-any-more/1563
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