Friday, April 9, 2010

Mercedes-Benz Launches New E-Class Coupe Luxury Sedan Car in India

Mercedes-Benz India today brought in a whole new meaning to attraction & luxury in the premium automobiles segment by unveiling the new Mercedes E-Class Coupe. Aggressive, Sporty & Exclusive, the E-Class Coupe inspires awe, attraction & allure. The distinctive lines and sleek edges lend it an aura of irresistible charm. Within this two-door beauty lies the unmatched performance, safety and comfort features of the legendary E-Class.

Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India: "The E-Class Coupe makes an unambiguous statement about a lifestyle characterized by beauty and sophistication. With its expressive styling premium equipment, state-of-the-art technology and high safety standards, the New E- Coupe meets the needs of young individuals looking for a car that is athletic, striking and passionate. The vehicle rounds off the automotive product range and targets a clientele for whom style and individuality is of significant importance".

Design which expresses passion and effortless superiority
With its classic coupe side aspect, reflected by no B-pillars and fully retractable side windows – the new two-door car is a particularly sporty interpretation of the E-Class' dynamic design. The hallmark of Mercedes Coupe design is its sports radiator grille with the large central star. The arrow shape of the entire front section coupled with its lean build give the car a sportier and more dynamic presence.

High standards of ride comfort
The E-Class Coupe takes on a pioneering role in the drive and performance category. The new petrol engine combines efficiency and effortless power delivery with its 3.5 litre engine V6 engine offering 272hp at 6000rpm. With a drag coefficient of just 0.24, this is the world's most aerodynamically efficient series-production car.

Most comprehensive array of safety features in this vehicle category
The new E-Coupe offers all the technical innovations of the new E-Class series that one might expect to find in a sports-oriented luxury coupe. The product features new trendsetting technologies – like ATTENTION ASSIST (drowsiness detection system), selective damper control, preventive occupant protection Adaptive Main Beam Assist, PRE-SAFE technology and Intelligent Lighting System all of which together make the E- Coupe a "thinking" partner. These features can not only see, feel, and respond to dangers by means of its "reflexes," but also act independently to prevent accidents or minimize their effects.

With such advanced technical developments and E-Class Coupe specific features (like keyless go, panaromic sunroof to name a few), this car further consolidates the leading position of Mercedes-Benz in the luxury class with unique trailblazing innovations for safe and sporty driving, available with no other manufacturer.

Priced at Rs. 54.83 Lakhs (Ex-Showroom Mumbai), the new E- Coupe will be retailed through Mercedes-Benz Dealerships across the country."

Courtesy: Mercedes-Benz India

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