Mahindra Bolero Gets Highest Rank in SUV/MPV Car Segment

The Mahindra Bolero, India's leading SUV brand, has been ranked the highest in total customer satisfaction in the SUV / MPV category in the 2009 four-wheeler Total Customer Satisfaction (TCS) study conducted by TNS Automotive, the specialist division of TNS Global. The Mahindra Bolero has been graded against brands like the Toyota Innova, the Chevrolet Tavera, the Tata Sumo and the Tata Safari. The Bolero has achieved a TRIM Index score of 96, as against the automotive industry average of 91.

This study is based on a comprehensive survey undertaken among more than 8100 owners of major car models sold in the country and covers over 54 models. Criteria for the award included sales satisfaction, product quality, vehicle performance and design, after sales service, brand image and cost-of ownership. The TCS index score provides a measure of satisfaction and loyalty that a given model enjoys with its customers.

Customer centricity is one of the main pillars of the Mahindra Group and we are delighted to be recognized in this sphere. It is heartening to note that our efforts have borne fruit. We are very thankful to all our Bolero customers for their relentless support which has resulted in this honour", said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

The Bolero has evolved significantly since its launch in 2001, yet has retained its core DNA of 'tough and rugged'. Over the years, it has incorporated a host of features and aesthetics which match the evolving lifestyle aspirations of Indian consumers.

In 2007, M&M launched the New Bolero which offered a bold new style, greater comfort and conveniences. In September 2008, Mahindra introduced the most powerful Bolero yet - the Bolero VLX powered by CRDe technology. October 2008 saw the launch of the Bolero SLX with Micro-Hybrid technology which ensures better fuel efficiency by reducing wastage. This launch was a part of Mahindra’s environment friendly, sustainable mobility solutions initiative.

2009 Four-Wheeler TCS Study: The TCS study was conducted from August through November 2009 across 28 centers: Agra, Ahmedabad, Bangalore, Bhopal, Bhubaneshwar, Calicut, Chandigarh, Chennai, Cochin, Coimbatore, Dehradun, Delhi (NCR), Hyderabad, Indore, Jaipur, Jalandhar, Kolkata, Lucknow, Ludhiana, Mumbai, Patna, Pune, Raipur, Ranchi, Surat, Trivandrum, Vadodara and Vijaywada.

Courtesy: The Mahindra Group